The Magic Menu Quadrant organizes your items into four categories: Hidden Gems, Greatest Hits, Underperformers, and One Hit Wonders, to give you comprehensive insight into an item’s performance over the last 12 months.
Table of contents
- Accessing the Magic Menu Quadrant
- Understanding the Magic Menu Quadrant Graph
- Understanding the Magic Menu Quadrant Table
Accessing the Magic Menu Quadrant
Advanced Insights organizes your data in a scatter graph and table. To get started, choose your location.
- Sign in to your Advanced Insights dashboard.
- At the top of the navigation menu, click the Locations drop-down and select a location. This report can only be viewed for a single location at a time.
- In the main navigation menu, click Menu. On the Menu page, select the Magic Menu Quadrant tab.
Understanding the Magic Menu Quadrant graph
The four categories are measured by retention (the share of customers who return after ordering a menu item) and popularity (the total number of times a menu item is ordered at your restaurant).
- Hover over a time of day to view an hourly breakdown of Average Net Sales, Average Transactions, Average Sale, and Repeat Visits.
- Check Show names to display the item names on the scatter graph.
- To filter your items, click the Category button and select a category from the drop-down. These results also populate in the Magic Menu Quadrant table.
Magic Menu Quadrants
|Magic Menu Quadrant||Description|
|Hidden Gems||Low popularity - high retention rate. These items are popular with a few customers but inspire guests to return to your restaurant. This metric can help identify opportunities for upselling or special promotions, as these items may not immediately spark a customer’s interest but keep them coming back.|
|One Hit Wonders||High popularity - low retention rate. Guests often order this item, but they don’t return after ordering it. This metric might indicate that an item seems appealing on the menu but needs improvement in its execution.|
|Underperformers||Low popularity - low retention rate. These items are not popular with your customers. When they do sell, customers don’t return for more. These are items you might want to improve or remove from your menu altogether.|
|Greatest Hits||High popularity - high retention rate. Customers frequently order these items and return for more.|
Understanding the Magic Menu Quadrant table
Magic Menu Quadrant table columns
|Category (for example, Desserts, Entrees, etc.).||Menu items in the category.|
|Popularity (order volume)||The number of times an item was ordered over the last twelve months.|
|Customers who returned||The percentage of customers who returned after ordering the item.|
|Category||The Magic Menu Quadrant category. There are four categories: Hidden Gems, Greatest Hits, Underperformers, and One Hit Wonder. See the above table for a description of each category.|
|Time between visits (days)||The time between a customer's visits.|