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New vs. repeat report

Beta disclaimer: At this time, Advanced Insights is available for Lightspeed Restaurant customers in North America and is currently in public beta for customers in Australia and New Zealand. If you're located in this region and want to help test this feature, contact your Sales Account Manager or Lightspeed Support.

Visit the New vs. repeat report for an overview of new vs. repeat guests and to discover which type of guest is responsible for the bulk of your sales. This report can help you decide if it’s more profitable to invest in new customers or to encourage old customers to come back.

Accessing the New vs. repeat report

Advanced Insights organizes your guest data in a bar chart. To get started, choose your location and time frame.

  1. Sign in to your Advanced Insights dashboard.
  2. In the main navigation menu, click Sales. On the Sales page, select the New vs. Repeat tab.
  3. At the top of the navigation menu, click the Location drop-down and select whether to run the report for a particular location or All locations.
  4. By default, the report displays data for the last 28 days. To choose a different time frame, click the calendar drop-down in the upper right corner. Optionally, click Custom to specify the time period using a calendar, but you cannot select a date range longer than three months.

Understanding the New vs. repeat bar chart

The New vs. repeat bar chart displays your data in two colors: blue for new customers and green for repeat customers. It also organizes your customer data by four key metrics: Customer visits, Total sales, Average sale, and Guest frequency. For a description of each metric, see the table below.


New vs. repeat metrics

Metrics Description
Customer visits The total number of customer visits and the visit ratio of new vs. repeat customers (as a percentage).
Total sales The total sales amount and the sales ratio of new vs. repeat customers (as a percentage).
Average sale The average sale amount for new and repeat customers. This is calculated by dividing the total sales for the customer status (new or repeat) by the total number of customer visits for that status.
Guest frequency The average number of times each guest has visited during the specified time period. This calculation includes both new and repeat customers.

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