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About Advanced Insights

Lightspeed’s Advanced Insights is a reporting system that offers comprehensive access to your key business metrics. Data from completed sales is sorted into reports for each segment of your restaurant, from server performance to daily sales, to give you a clearer picture of how these segments contribute to the overall performance of your business. Advanced Insights also provides customizable tools, such as a staff logbook and campaign tracking.

You can add new users with access to Advanced Insights by following the steps in our Adding Back Office users article. The relevant permissions to access Advanced Insights are [BO-WRITE] and [BO-REPORT].

Advanced Insights is currently available to Lightspeed Restaurant customers in North America, Australia, and New Zealand. To get access to this feature, contact your Sales Account Manager or Lightspeed Support. For Lightspeed Restaurant customers in Europe, please visit our Advanced Insights 2.0 page.

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To learn more about Advanced Insights, visit the following sections:

Sales reports

Your sales data is broken down into seven reports to help you identify sales trends and give you a snapshot of the financial state of your business. Discover your busiest days of the week, peak service hours, and popular times for repeat customers.

Servers reports

These reports display your sales data by server to give you a quick but insightful snapshot of an employee’s performance.  You can view your server’s average sales by check or cover and compare a server’s performance to an overall average.

Menu reports

These reports offer insight into item popularity and ranking so that you can make more informed decisions about your menu items.

Logbook

You and your staff can use Logbook to record and communicate about daily activities at your restaurant.

Guestbook

Use Guest book to view customer profiles, search for customers by defining values or behaviors, such as their total number of visits, and organize your customers into lists for targeted marketing.

Campaigns

Create a campaign (a custom event) to learn more about how special occasions or promotions affect your business.

Lightspeed Live

Available for iOS and Android, Lightspeed Live is an app you can download onto your mobile device to track restaurant activity in real time and communicate with your staff while you’re away.

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